Alibaba Shattered Singles’ Day Records Again in 2017—Here’s How

Alibaba’s 11.11 Countdown Gala in Shanghai, China
Source: FGRT

Singles’ Day, November 11, is the biggest online shopping day in the world. The holiday was originally created in the 1990s by Chinese college students who wanted to celebrate their single status. In 2009, Alibaba used the idea to market… Continue Reading