Recent retail headlines trumpeting store closures (Macy’s and Target), bankruptcies (Delia’s and Wet Seal) and potential bankruptcies (RadioShack) can be disquieting. But they are really nothing out of the ordinary. Retailers typically hold on through the holidays to capture seasonal… Continue Reading
MAKING WEARABLES WORKABLE & PREVENTING ABANDONMENT A recurring theme during day two of Wearables TechCon has been the challenge of consumer adoption for new wearable products. Namely, what makes wearables really workable for the consumer? To answer that, we must… Continue Reading
Today at Wearables TechCon in Santa Clara, California, we attended a session by Dr. Steven F. LeBoeuf of Valencell, who discussed the major reasons consumers abandon fitness wearables. Some of the critical challenges in this category include education of the… Continue Reading
This week, our team will be attending Wearables TechCon, a wearable-tech conference being held in Santa Clara, CA, in the heart of Silicon Valley, from March 9 to 11. The three-day conference is comprised of keynote speeches, technical classes, panel… Continue Reading
CONTENT EVOLUTION FOR THE MULTIFORM-FACTOR FUTURE In a panel moderated by Jefferson Wang, Partner of Wireless and Mobility Group with IBB Consulting Group, thought leadership discussed how the evolution of new devices and technology are influencing the way consumers both… Continue Reading
How the changing digital landscape is affecting content While traditional software and device companies alike are vying for the eye and consumption dollar of the cutting edge consumer, the broader question on everyone’s mind is that of content. With technology… Continue Reading
The 28th Annual Mobile World Congress (MWC) opened in Barcelona on Monday with a strong showing by executives and innovators from around the world. While much of the latest in tech gadgetry had been introduced earlier this year at the… Continue Reading
During last week’s Brand Innovators Social Media Summit, Norty Cohen, Found and CEO of Moosylvania, talked to us about their 2015 MILLENNIAL BRAND RANKING REPORT. When speaking to the Millennial customer most brands and retailers want to know: Why and how… Continue Reading
In arguably one of the hottest sessions at MAGIC, Melissa Moylan, Creative Director, Womenswear at Fashion Snoops shared insights into what will be the four major trend stories dictating Spring/Summer 2016 fashion. Interestingly, the social awareness that Millennials are known… Continue Reading
A theme we observed sprinkled throughout the MAGIC showcase was a growing awareness of an ever-busier end consumer, for whom less is more. As work lives become more integrated and overlap into social lives, there is a need for simplifying,… Continue Reading