Amazon has just redefined Black Friday. This week, the e-commerce giant kicked off its Black Friday promotions, which will introduce new deals as frequently as every five minutes through December 22. This news exemplifies what is to come this holiday season, as consumers choose to shop earlier, continue to shift their holiday shopping online and face positive macroeconomic conditions. At Fung Global Retail & Technology, we expect retail spending for the US holiday season to increase by 3-4%, versus last year’s 3.2% and the 2.5% average over the last decade. In our US holiday report (and on my Forbes blog), we outline key factors to positive holiday spending, which include:
- Stable Need for Seasonal Workers
- E-Commerce to Drive Sales
- Macroeconomic Improvement
- Trending Gifts: Tech and Toys
- Two Extra Shopping Days this Year
- Colder Holiday Temperature Forecast
Read the full report here and check out my holiday outlook article on Forbes here.
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