Deborah Weinswig Joins Profitect as Chief Customer Officer

profitect_logoWaltham, MA, Oct. 28, 2013 – Profitect, a global leader in pattern seeking analytic solutions for retail, is pleased to announce the appointment of Deborah Weinswig to Chief Customer Officer.

Reporting directly to the CEO, Deborah will be responsible for ensuring Profitect customers achieve the metrics that matter most to Wall Street. Using the voice of the customer and her in-depth knowledge of retail market needs, Deborah will guide Profitect product strategy to maximize customer value, operational excellence, and profitability.

Deborah was most recently at Citi Research for almost 12 years where she led the Retailing/Broadlines and Food & Drug Chains teams, and was the Global Consumer Discretionary Sector Head. In the past ten years, Deborah has been one of the top ranked analysts in the Institutional Investor Survey for Retailing/Department Stores and Broadlines in the Retailing/Food & Drug Sector. In 2012, Deborah received ICSC’s Researcher Award for Outstanding Service and was also ranked as one of The 36 Best Analysts on Wall Street by Business Insider. Since 2002, Deborah has been identified as the top ranking analyst in the Retailing/Broadlines Industry as Earnings Estimator, and ranked second or third place as a Stock Picker by StarMine.

“Profitect is well positioned for retailers looking to leverage big data, and the mobile Internet,” said Deborah Weinswig. “With retailers focussed on continued improvement of sales while maintaining costs, Profitect combines the necessary insight and execution to make it happen. Retailers tend to overlook the ROI on their software investment, Profitect is unique in helping calculate basis point increases due to operational excellence across the supply chain.”

Previously Deborah covered the supermarkets, drugstores, discounters, clubs, and food distributors at Bear Stearns receiving Runner-Up honors in the Retailing/Food and Drug sector from Institutional Investor. Prior to her tenure at Bear Stearns, Deborah was a member of the global strategy team at Morgan Stanley, where she had primary responsibility for the Competitive Edge fund.

“We are pleased to welcome Deborah to Profitect as Chief Customer Officer and look forward to the valuable input she will provide our growing customer base,” stated Guy Yehiav, CEO of Profitect. “Deborah’s in depth knowledge of retail validates the approach Profitect is taking to help retailers increase same store sales and maintain costs. We’re very excited to work with her.”

About Profitect

Profitect’s Profit Amplification software, a pattern-seeking solution, enables retailers to quickly realize increased revenue and reduced costs across the entire retail supply chain. Profit Amplification pattern-seeking algorithms can “tell a story” by identifying the root cause of anomalies such as inventory distortion, on-shelf availability, shrink/waste/damage, or process non-compliance – helping retailers minimize the effort necessary to identify controllable factors which the solution translates into action. As a result, retailers can move quickly to prevent profit leakage at all levels of

the organization, ultimately improving business processes and the top and bottom line.

Media Contact: Michele Horowitz +1-781-290-0009