Holiday 2013: What Makes This Holiday Different?
- Shorter Holiday Season
- Thanksgiving Day shopping
- Black Friday deals announced early
- Cyber Monday
- E-commerce
- Increased delivery options
- M-commerce
Summary
- Holiday sales increase 3-4% from 2012 despite low consumer confidence and lack of must have gifts
- Shorter calendar playing a key role planning –
- Early start to holiday season
- More stores open on Thanksgiving day
- Weather is a plus this year
- Home goods are the key product for Black Friday deals
- Cyber Monday should out pace Black Friday in sales
[slideshare id=32476672&doc=presentations-140319021502-phpapp01]