Social Media & Millennials Fav Brands

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During last week’s Brand Innovators Social Media Summit, Norty Cohen, Found and CEO of Moosylvania, talked to us about their 2015 MILLENNIAL BRAND RANKING REPORT.

When speaking to the Millennial customer most brands and retailers want to know: Why and how do Millennials adopt brands? And in a brilliantly succinct answer to that question, Mr. Cohen shared “It’s all about how they (Millennials) feel about themselves and the validation brands give them.”

Millennials are:

  • Research sponges
  • See and touch
  • Validate

 

Millennials want to:

  • Look good
  • Feel good
  • Keep entertained