Online and in-store sales remain on track for 3 percent to 4 percent increase over 2014 figures despite shipping delays, writes Executive Director Deborah Weinswig
Shipping has gone from being a necessary but mundane part of
e-commerce to a major selling point, as free and faster shipping drives sales, writes Executive Director-Head of Global Retail & Technology Deborah Weinswig. But the expansion of free shipping has overwhelmed delivery services, and many retailers have already stopped guaranteeing delivery by the holidays. Only the United States Postal Service will deliver packages on Christmas Day.
“Consumers needed to order holiday gifts earlier this year, since an abundance of free shipping has led to shippers facing delays due to the unprecedented volume of packages, and some retailers have experienced early cutoffs for sending packages via ordinary shipping methods before the holidays,” Weinswig says.
“This year, the shipping industry was caught flat-footed by the explosion in orders, leading many to miss targets and causing some retailers to curtail guaranteeing delivery by the holidays,” Weinswig says. “Those consumers desiring even faster shipping can turn to e-gifting or perhaps delivery by drone in the future.”
The full report can be found HERE. Other holiday-related reports issued by FBIC are: “2015 US Black Friday Preview,” “2015 UK Black Friday Preview,” “UK Christmas 2015 Hottest Toys,” “Singles’ Day 2015 Wrap-up,” “UK Christmas 2015 Macro Update,” “Top 20 Toys for Holiday 2015,” “2015 U.S. Holiday Hiring Outlook,” “8 US Retail Themes for Holiday 2015,” and “UK Christmas Retail 2015 Forecast.” All of FBIC’s reports and analyses can be found at www.fbicroup.com and www.deborahweinswig.com.