Loyalty Programs Are About More than Just Loyalty (Hint: It Is the Data!)

Taipei, Taiwan - March 7, 2012: starbucks coffee shop in Taipei station front metro mall. It's the most popular coffee shop in Taiwan.

Retail loyalty programs have a long history in the US. According to rewards program solutions company Smile.io, these programs started in the 18th century, when retailers would give customers copper tokens that could be redeemed for future purchases. Starting in… Continue Reading