MAGIC: World’s Largest Fashion Marketplace

There is magic to be found in Las Vegas! Last week, the FBIC Global Research & Technology team attended the MAGIC trade show, which is held in Las Vegas twice a year, in February and August.

Initially, MAGIC was exclusively a trade show for menswear. However, the event’s scope has been expanded and the producers now call it the world’s largest fashion marketplace. It comprises expositions for 11 unique communities, including apparel, footwear, accessories and manufacturing. In addition to menswear, the show now features womenswear, clothing for juniors and children, footwear, accessories and resources.

The PROJECT section of the show was designed to appeal to all attendees. It featured contemporary apparel and accessories for men and women and focused on forward-thinking, out-of-the-box designs. Covering the entire global supply chain, the SOURCING expo included participants from more than 40 countries, linking designers, brands and retailers.

The TENTS community showcased a curated selection of luxury and designer brands for men, and the products on display featured elevated levels of quality, design and price.

The WWDMAGIC community showed young contemporary and juniors’ ready-to-wear, women’s sportswear and accessories in collaboration with Women’s Wear Daily magazine.

The COLLECTIVE expo displayed men’s fashion, including branded and licensed apparel for men and young men.

The PROJECT WOMENS community offered a women’s-only fashion environment, and featureed Conscious Collection brands that support education, job creation, sustainable practices and a variety of other social initiatives.

The POOL TRADESHOW featured boutique-ready fashion and accessories and the CURVENV@MAGIC section showed fashion lingerie and swimwear.

Footwear was a major focus at MAGIC. The FN PLATFORM community presented footwear brands that ranged from luxury to lifestyle for men, women, juniors and children, while the WSA@MAGIC community displayed fast-fashion footwear for men, women, juniors and children. Finally, the PLAYGROUND expo showcased contemporary fashion for children.

The show’s organizer, UBM Advanstar, produces two other New York–based shows: PROJECT, which focuses on contemporary menswear, and ENK International, which is a leading women’s and children’s contemporary fashion trade show.


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