Cyber Monday (November 28) is the largest shopping day of not only the Thanksgiving weekend, but the year. According to Adobe Digital Insights (ADI), it is expected to be the largest online shopping day in history. The upcoming holiday season will be the largest online shopping affair yet, with expectations of 11% biggest growth year over year (YoY) and $91.6 billion in total holiday online sales. In my Forbes blog, I outline why Cyber Monday will be such a success this holiday season, which includes:
- The holiday’s history
- Its recent growth
- The relevance of the online shopping day and why consumers are increasingly shopping online
- Its convenience factors
Read the full article on my Forbes blog here.
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Other pieces you might find interesting: Longer Shopping Season Bad News for Black Friday, Merry and Bright Holiday Season for Retailers, DEEP DIVE: Holiday Shopping Themes 2016: the US and the UK.
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