Think Tank: Experience and Entertainment Supercede Stuff

WWD article photo

Retail is Undergoing a Major Transformation

If you spend enough time looking at data and studying shopper behavior, the fashion apparel business along with traditional retailing is undergoing a major transformation: Consumers are consuming, but it is not the same as it was before.

Underpinning this transformation is a shift toward spending on experiences over buying “things,” and a push by retailers and brands to make the shopping experience more entertaining.

This story first appeared in the March 2, 2016 issue of WWD. Click here to read my full article on WWD.