Mobile World Congress 2016: Day Two

MWC day 2.1

This week, we are attending the Mobile World Congress (MWC) 2016 in Barcelona. Here, we share the highlights from day two of the event. For our full report, click here.

Three of our favorite one-line takeaways from day two of MWC:

“Three huge trends are converging: mobile, social and video are all becoming the same thing.”

–Jonah Peretti, Founder of BuzzFeed

“The UK is the most Internet-dependent economy in the G20, with the widest penetration and highest take-up of superfast broadband in the G20.”

–Gavin Patterson, CEO of BT

“Payment solutions will extend beyond credit cards and wallets. Tokens placed into a pair of sunglasses or gloves could turn these items into highly secure payment solutions.”

–Sherri Haymond, Group Head of Digital Payments, MasterCard

BIOMETRICS BRING CONVENIENCE TO SECURITY

Security was the big theme on day two of the Mobile World Congress (MWC) 2016. Simon Segars, CEO of semiconductor IP company ARM, noted that the risks associated with connected devices span everything from healthcare to toys to the Internet. Data breaches are already a problem, he said, observing that there were 112 million healthcare data breaches in the US alone in 2015.

Security cannot be added to the IoT as an afterthought, Segars noted, and he concluded with two recommendations for IoT companies:

  • First, before you deploy it, break it—hire a hacker to test security.
  • Second, support interoperability between IoT standards, rather than focusing on proprietary standards.

Read our full report to learn what executives from Morpho and GSMA had to say about security and biometrics.

MORE FOR MOBILE

Laura Desmond

Laura Desmond, CRO at Publicis and CEO of Starcom Mediavest Group, gave a presentation that explored how this is a century of “more” for mobile:

  • More devices: There are already 3.7 billion mobile phones in use, and the figure is projected to rise to 6.5 billion in 2020, with no plateau in sight. Many people in emerging economies have said they would prefer to give up their television before giving up their mobile phone.

 

  • More attention: People are spending more time on mobile; the average owner uses his or her mobile device for seven hours per day.
  • More commerce: Global m-commerce is expected to rise by 200% by 2018. Furthermore, one-third of US shopping on Black Friday 2015 was conducted on mobile devices, as was 70% of Chinese shopping on Singles’ Day.
  • More global: 4G coverage continues to expand in developing markets, meaning more consumers are coming on-stream to the kind of mobile experiences enjoyed in developed economies.

More highlights from Desmond’s presentation can be found in our report.

INDUSTRIAL IOT

The theme of this year’s MWC is “Mobile Is Everything,” and the focus of the conference goes beyond consumer technologies to how the IoT is pushing technological frontiers and business models in business-to-business contexts. The same changes may soon be taking place in consumer IoT as well.

In a panel discussion on the IoT, Ronald Zink, Director of On-Board Applications at John Deere, described how machines are able to plant seeds at the precise distance of 2.5 cm (1 inch) thanks to geolocation technology and numerous sensors.

Mats Myrberg, Senior Director of Business Development, IoT & Research at Microsoft, cited a case study about ThyssenKrupp collecting and analyzing data on its elevators in order to be able to predict upcoming parts replacement needs and service disruptions. This allows the elevator company to plan staffing levels and logistics ahead of time.

DIGITAL PAYMENTS

Hiroyuki Sato, CEO of Docomo Digital, the London-based m-commerce company, told us that there are roughly 5 billion mobile devices in the world, and a global population of 5 billion. Only 2.3 billion people have a bank account. That means those who currently use their mobile devices for e-commerce transactions make up only 1% of the world’s population, implying there is room for phenomenal growth in the mobile payment sector.

Samee Zafar, Director at Edgar, Dunn & Company, a management consulting firm, added that the digital payment trend is irreversible. Only one-third of millennials in the US have credit cards, and therefore fintech startups such as SoFi hold particular appeal for that generation.

Read our full report to learn what the CEO of SecuredTouch had to say about security and digital payments.

F1 MEETS MOBILE

Lewis Hamilton at Mobile World Congress 2016

Lewis Hamilton at Mobile World Congress 2016

Day two ended with a keynote session by the Mercedes-Benz Formula 1 (F1) team. Lewis Hamilton, a driver for Mercedes-Benz, offered some insights into F1 racing:

  • F1 can generate 7–10 billion data points in one race weekend. The Mercedes-Benz team uses a live telemetry system to monitor engines, and it monitors tires using thermometric data.
  • Racing drivers need technical knowledge to drive well; they must understand their cars.
  • Industrial espionage is rife in F1, since many teams seek to imitate their rivals’ technical innovations.

Follow along with us on Twitter as we live tweet from #MWC16: @RetailTechStrat and @Debweinswig