Primark entered the US market on September 10, 2015. The threat from Primark is greatest for fashion-driven, lower-midmarket and budget apparel specialists. Primark will also be a potential threat to other lower-end channels, including mass merchandisers and lower-end department stores. Primark US could be generating around $1 billion in annual sales by 2019. After the US comes Italy, which Primark will enter in summer 2016.
In this webcast, we discuss current state of Primark and just how big it could grow internationally; and how it will affect the upcoming retail trends for the retailers as well as the consumer.