Prime Day’s Importance Lies in Driving Reconsideration, Not Just Sales

Hagerstown, MD, USA - May 29, 2015: Image of an Amazon packages. Amazon is an online company and is the largest retailer in the world.

This week saw Amazon offer up its third annual Prime Day—a feast of special offers available exclusively to Amazon Prime members. By the time this is published, many readers will have seen a slew of statistics on the sales values… Continue Reading

The Third Annual Amazon Prime Day Is Coming in Mid-July

Source: istockphoto.com

As we look forward to the Fourth of July holiday and start easing into the dog days of summer, we also approach a major, if recently invented, shopping event—Amazon Prime Day—which will celebrate its third anniversary on Tuesday, July 11.… Continue Reading