Loyalty Programs Are About More than Just Loyalty (Hint: It Is the Data!)

Taipei, Taiwan - March 7, 2012: starbucks coffee shop in Taipei station front metro mall. It's the most popular coffee shop in Taiwan.

Retail loyalty programs have a long history in the US. According to rewards program solutions company Smile.io, these programs started in the 18th century, when retailers would give customers copper tokens that could be redeemed for future purchases. Starting in… Continue Reading

Will Brits Keep Spending As Prices Rise And An Election Nears?

British Vote2

For the Brits, it is election time again! Prime Minister Theresa May announced this week that the UK will go to the polls in a general election on June 8—not even one year since the country’s referendum on EU membership… Continue Reading